Marketers working on financial regulation face a number of challenges, from long lead times to sudden changes of priority, but they still need to plan for the future and convert leads around upcoming regulatory events. So, how best to approach the challenge?
Read MoreLauren Bowden, head of FinTech Content Marketing at The Comms Crowd reflects on following her heart and landing on her feet…
Read MoreOn the 21st episode of Rockstar CMO FM, one of Rockstar CMO’s house band, Lauren Bowden made her podcasting debut. Listen here: https://rockstarcmo.com/rockstar-cmo-fm-21-lauren-bowden-green-room-and-a-cocktail/
Read MoreAs we welcome a new year and a new decade, in this issue we have cast our minds forward to the future. Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing.
Read MoreLauren Bowden, FinTech Chief Content Creator at The Comms Crowd, outlines the foundations of a solid content marketing plan.
Read MoreThis e-Book highlights the secrets of successful content marketing. Mighty Guides asked eleven experts questions about how they manage each stage of the content lifecycle: ideate, plan, budget, create, distribute, and analyze. This eBook organizes their responses into chapters corresponding to these stages of the lifecycle.
Read MoreIt’s festival season in the UK, and fresh from watching Glastonbury and the real rock stars, Lauren Bowden, Chief Content Creator at London agency The Comms Crowd jumps into the mosh pit at B2B Marketing’s Ignite event and shares the tunes B2B marketers should be dropping.
Read MorePlaying along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit.
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