When the term Regtech burst onto the scene around circa 2015, it was met with mixed reaction. Some took the cynical path – simply as spin for existing regulatory technology vendors who have been in the business for years to benefit from Fintech’s halo effect. Others saw it as a way for new start-ups to shake things up, offering more cost-effective and agile SaaS-based solutions to post-GFC problems.
Read MoreMarketers working on financial regulation face a number of challenges, from long lead times to sudden changes of priority, but they still need to plan for the future and convert leads around upcoming regulatory events. So, how best to approach the challenge?
Read MoreLauren Bowden, head of FinTech Content Marketing at The Comms Crowd reflects on following her heart and landing on her feet…
Read MoreOn the 21st episode of Rockstar CMO FM, one of Rockstar CMO’s house band, Lauren Bowden made her podcasting debut. Listen here: https://rockstarcmo.com/rockstar-cmo-fm-21-lauren-bowden-green-room-and-a-cocktail/
Read MoreLauren Bowden, experienced (and educated) B2B marketer shares her experience for this month’s topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd…
Read MoreAll of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We’ve all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience.
Read MoreLauren Bowden, experienced B2B marketer shares her experience of the relationship between product development and marketing, with some pragmatic advice to be Pragmatic.
Read MoreAs we welcome a new year and a new decade, in this issue we have cast our minds forward to the future. Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing.
Read MoreLauren Bowden, FinTech Chief Content Creator at The Comms Crowd, outlines the foundations of a solid content marketing plan.
Read MoreIs there a fight for the microphone when it comes to leading influencer marketing programs? Lauren Bowden Chief Content Creator at The Comms Crowd suggests it’s the work of the whole band.
Read MoreThere is always a tension in the band between the lead singer in sales and the marketing songwriters and backing band. The “leads are weak” they sulkily lament or “MQL’s are a piece of crap” they shout on LinkedIn. Lauren Bowden Chief Content Creator at The Comms Crowd suggests on how we heal the band’s creative differences….
Read MoreAre we squeezing marketing into a spangly new jumpsuit called Diversity for a comeback Vegas tour or is it time to rethink the whole act? Lauren Bowden, Chief Content Creator at London agency The Comms Crowd makes the case for change.
Read MoreThis e-Book highlights the secrets of successful content marketing. Mighty Guides asked eleven experts questions about how they manage each stage of the content lifecycle: ideate, plan, budget, create, distribute, and analyze. This eBook organizes their responses into chapters corresponding to these stages of the lifecycle.
Read MoreIt’s festival season in the UK, and fresh from watching Glastonbury and the real rock stars, Lauren Bowden, Chief Content Creator at London agency The Comms Crowd jumps into the mosh pit at B2B Marketing’s Ignite event and shares the tunes B2B marketers should be dropping.
Read MorePlaying along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit.
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