E-BOOK: Aprimo's 11 experts on using the content lifecycle to maximize content ROI – EMEA edition

This e-Book highlights the secrets of successful content marketing. Mighty Guides asked eleven experts questions about how they manage each stage of the content lifecycle: ideate, plan, budget, create, distribute, and analyze. This eBook organizes their responses into chapters corresponding to these stages of the lifecycle.

It’s clear that at the end of the day, successful content marketers know what their content is worth and how much it should cost. They also know how to optimize and distribute it to maximize their return and how to measure its audience and business impact.