B2B — Blogs, podcasts, & e-Books — Lauren Bowden Consulting

BLOG: Top 5 Tips for Building a Solid Content Marketing Plan

Lauren Bowden, FinTech Chief Content Creator at The Comms Crowd, outlines the foundations of a solid content marketing plan.

The Comms CrowdLauren BowdenNovember 11, 2019contentmarketing, B2B, planning, budgetting

BLOG: Who Should be the Lead Singer in the Influencer Marketing Supergroup?

Is there a fight for the microphone when it comes to leading influencer marketing programs? Lauren Bowden Chief Content Creator at The Comms Crowd suggests it’s the work of the whole band.

RockstarCMOLauren BowdenNovember 1, 2019Influencer Marketing, B2B, Public Relations

BLOG: Taking a Good Look at People can Stop B2B = Boring 2 Boring

Playing along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit.