On the 21st episode of Rockstar CMO FM, one of Rockstar CMO’s house band, Lauren Bowden made her podcasting debut. Listen here: https://rockstarcmo.com/rockstar-cmo-fm-21-lauren-bowden-green-room-and-a-cocktail/
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Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month’s topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd…
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All of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We’ve all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience.
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Lauren Bowden, experienced B2B marketer shares her experience of the relationship between product development and marketing, with some pragmatic advice to be Pragmatic.
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As we welcome a new year and a new decade, in this issue we have cast our minds forward to the future. Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing.
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Is there a fight for the microphone when it comes to leading influencer marketing programs? Lauren Bowden Chief Content Creator at The Comms Crowd suggests it’s the work of the whole band.
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There is always a tension in the band between the lead singer in sales and the marketing songwriters and backing band. The “leads are weak” they sulkily lament or “MQL’s are a piece of crap” they shout on LinkedIn. Lauren Bowden Chief Content Creator at The Comms Crowd suggests on how we heal the band’s creative differences….
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Are we squeezing marketing into a spangly new jumpsuit called Diversity for a comeback Vegas tour or is it time to rethink the whole act? Lauren Bowden, Chief Content Creator at London agency The Comms Crowd makes the case for change.
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It’s festival season in the UK, and fresh from watching Glastonbury and the real rock stars, Lauren Bowden, Chief Content Creator at London agency The Comms Crowd jumps into the mosh pit at B2B Marketing’s Ignite event and shares the tunes B2B marketers should be dropping.
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Playing along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit.
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