I am a results-focused B2B marketing and communications professional with over 18 years of in-house, agency and freelance experience, ready to help you and your team.
Look below for examples of my work, a list of my past experience, and a selection of my references, read my blog here, or say hello to find out more!
Marketing
Strategic Marketing Planning
Video Marketing
Product and Solution Marketing
Advertising (buying and creating)
Digital Marketing
Social Media Marketing
Communications
Copy Writing and Editing
Internal Communication
Public Relations
Crisis Communications
Blogging
Speech and Presentation Writing
Strategic Management and Analysis
Project Management
Content Strategy
Competitive Analysis
Macro- and Micro-environment Analysis
“Lauren has worked as a product marketing manager on a freelance basis on my team for 18 months. In that time she’s made an enormous difference to our thought leadership programme. She was integral to identifying key topics of interest to our key audiences as well as those that were shaping the future.
Lauren is a master of the written word - the combination of storytelling and a quick grasp of business requirements meant her copy rarely required significant changes.
From crafting engaging blogs to advising on the nuances of the annual content planning, Lauren was instrumental to driving Duo’s business growth, internationally.
I have no hesitation in recommending Lauren to any business, large or small.”
“Lauren is a content dynamo and a true joy to work with. She’s a fabulous source of ideas, as well as being a good writer with a strong understanding of customer needs and wants. More importantly, she’s a true collaborator.
During my time at Wolters Kluwer, the content she developed and created helped me significantly exceed my lead gen and nurture goals. But her expertise goes well beyond that: I truly valued her insight and input across many areas of my role; she helped me be a better marketer.
I can heartily endorse her for anyone needing help with content, ideation, or lead gen/nurture strategy.”
“Lauren would be ideal directing any marketing effort that involves assembling and managing a team of experts to achieve a target under tight constraints of time and money, particularly in areas related to financial services, technology or regulation, and especially when the participants’ skills and egos may not permit them to acknowledge that they are members of a team at all.”
“Lauren is a hard working, conscientious and results-focused PR professional. She has exceptional industry knowledge and great journalist relationships. Lauren was a pleasure to work with and I am pleased to recommend her. ”
“Lauren joined my team at a time of change for the client and we needed someone who could quickly get up to speed with a complex B2B technology and articulate that both to the media and back to the client. Lauren quickly gained the trust and respect of her colleagues and clients with an ability to understand technologies and issues and create campaigns that resonated with multiple audiences including end users. Her writing skills were excellent while her account management was spot on. I wouldn’t hesitate to recommend Lauren as an accomplished PRO. ”
“Lauren is a hard-working, passionate marketing expert. She cares deeply about the target audience and how we are helping them; this naturally translates into impactful ideas and campaigns. ”
“We hired Lauren fresh out of Uni. She was bright, diligent and naturally deep dive. As she grew in confidence and experience it was just a pleasure to see her contribution grow. Lauren is a very authentic PR, she really cares, about the client, the logic, and her team. I was so sad to see her go, but am very proud of all she has achieved. ”
“I like everything that goes out from my region to be on message. Some may call me fussy, most would call me busy. So imagine a situation where generally all I have to do is to check the syntax on a piece of PR and where I know it will hit the desks of the major influencers without doubt, consistently. People like her don’t grow on trees.”
When the term Regtech burst onto the scene around circa 2015, it was met with mixed reaction. Some took the cynical path – simply as spin for existing regulatory technology vendors who have been in the business for years to benefit from Fintech’s halo effect. Others saw it as a way for new start-ups to shake things up, offering more cost-effective and agile SaaS-based solutions to post-GFC problems.
Marketers working on financial regulation face a number of challenges, from long lead times to sudden changes of priority, but they still need to plan for the future and convert leads around upcoming regulatory events. So, how best to approach the challenge?
Lauren Bowden, head of FinTech Content Marketing at The Comms Crowd reflects on following her heart and landing on her feet…
On the 21st episode of Rockstar CMO FM, one of Rockstar CMO’s house band, Lauren Bowden made her podcasting debut. Listen here: https://rockstarcmo.com/rockstar-cmo-fm-21-lauren-bowden-green-room-and-a-cocktail/
Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month’s topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd…
All of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We’ve all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience.
Lauren Bowden, experienced B2B marketer shares her experience of the relationship between product development and marketing, with some pragmatic advice to be Pragmatic.
As we welcome a new year and a new decade, in this issue we have cast our minds forward to the future. Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing.
Lauren Bowden, FinTech Chief Content Creator at The Comms Crowd, outlines the foundations of a solid content marketing plan.
Is there a fight for the microphone when it comes to leading influencer marketing programs? Lauren Bowden Chief Content Creator at The Comms Crowd suggests it’s the work of the whole band.
